Traditionally, the south Baltic region of Sweden has been seen as the breadbasket of the country. Still, due to comparably favorable production conditions, the region represents an important food production area and approximately 25% of the food that is produced in Sweden is produced in Skåne. Local and regional food may tie together the past and the future. Traditions and trends appear and disappear cyclic fashion and most of the Swedish food culture is affected by influences from other cultures and regions. A number of current Swedish consumer surveys point at the fact that the interest in local and regional food is large and growing. Previously, local and regional food was often marketed directly via farm shops or fairs but with an increasing consumer demand, most major food retail stores in Sweden offer at least a small range of products originating from the nearby region. The direct connection of foods and beverages to a specific region may mean new competitive abilities for old companies as well as inspiration for entrepreneurship, development and innovation