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  • 1.
    Mårtensson, Ida
    et al.
    Kristianstad University, Faculty of Natural Science.
    Nordström, Therese
    Kristianstad University, Faculty of Natural Science.
    Nedfrysning av nötkött – ett sätt att minska matsvinn?: Konsumenters inställning till att köpa nötkött som frysts ner dagen innan bäst före datum har passerat kopplat till food literacy.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction: food waste contributes to a negative climate impact and the meat wastage, especially beef, generates large amounts of greenhouse gas emissions per kilogram beef. Reducing animal wastage should be a priority in order to quickly reduce greenhouse gas emissions.

    Aim: The aim is to investigate consumers' attitude to buying beef that has been frozen the day before the best before date has passed in an attempt to reduce the meat wastage.

    The study also investigates whether food-related knowledge, skills and behaviors, summarized in the concept food literacy, affect the attitude of buying beef that has been frozen the day before the best before date has passed.

    Method: Data was collected using a web-questionnaire and a focus group. The processing and the analysis of the data was performed in Excel using Chi-Square tests. The qualitative data was transcribed and analyzed using coding and thematization.

    Results: The quantitative data shows a positive trend where the majority of consumers can see themselves buying beef that has been frozen the day before the best before date has passed. The results show that the level of food literacy increases with age. Factors that prove to be important for consumers are price, quality, packaging and origin.

    Conclusion: The majority of respondents regardless of age are positive about buying beef. The result indicates that the proportion of respondents with a high degree of food literacy increases with age and factors that prove to be important for consumers when buying beef are price, quality, packaging and origin.

    Download full text (pdf)
    Nedfrysning av nötkött – ett sätt att minska matsvinn?
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