The development of screen printed cloth at the Swedish Evangelical Lutheran Church Art and Craft Centre at Shiyane in KwaZulu enterprise that was intended to improve the lot of rural African women by developing their creative capacities. One aspect of the venture included the development of printed cloth. The intention was to produce a product that was marketable both nationally and internationally. In the process the cloth both absorbed the Swedish predilections of the Konstfack trained tutors, as well as embracing indigenous propensities and taste. The product of this cultural interface interaction resulted in a remarkable product that indigenised both exoticism in the Nordic regions as much as it implanted Nordic taste in South Africa. This paper scrutinises the product, its history, its inter-cultural roots and its reception.