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En ny teknikkultur: äkthet i sociala medier
Kristianstad University, School of Health and Society.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A New Technological Culture : Genuineness in social media (English)
Abstract [sv]

Denna studie ger ökad kunskap om hur en digital artefakt inom sociala medier skulle kunna uppmuntra till äkthet, som en motpol till profilering för att skapa en balans mellan profilering och äkthet. Studien barhandlar området “hur och varför användare presenterar sig och för sig på ett visst vis i sociala medier”. Detta förstås och diskuteras med hjälp av de två ändpunkterna äkthet och profilering. Studien berör även designerns roll i detta sammanhang.

Studien undersöker området genom en litteraturstudie, samt en egen kvalitativ studie i form av semistrukturerade gruppintervjuer. Studien visar att intressenterna upplever de att sociala medier utgör en viss press till profilering. Offentliga miljöer visar sig gynna profilering, medans mindre sammanhang gynnar äkthet. Vad gäller kommunikationsformer så gynnas profilering i de kommunikationsformer som kommer så långt ifrån det fysiskt verkliga mötet som möjligt, medans äkthet gynnas i de kommunikationsformer som upplevs komma så nära det fysiskt verkliga mötet som möjligt.

Studien föreslår att en digital artefakt inom sociala medier som syftar till att uppmuntra till äkthet bör skapa en trygg miljö, där allt inte alltid är till för alla och där kommunikationsformer som främjar äkthet uppmuntras.

Abstract [en]

This thesis gives increased knowledge of how a digital artifact in social media might encourage genuineness, as an antithesis to profiling in order to create a balance between profiling and genuineness. The thesis treats the area of “ how and why we present ourselves in a certain way in social media”. This is understood and discussed with the help of two endpoints; profiling and genuinness in social media. The study also discusses the role of the designer in this context.

The thesis explores the area through a literature, but also conduct its own study in the form of semi-structured group interviews. The study shows that stakeholders feels pressure to profiling from social media. Public areas seems to benefit profiling, while smaller context favors genuinness. When it comes to the form of communication it seems that profiling is favored from the forms of communication that come as far from the physically real meeting as possible, while the communicatonforms that provide the experiences similar to a physically real meeting is perceived to be the most genuine.

The thesis suggests that an digital artefact in social media that aim to encourage genuinness should create a safe environment, where everything is not always for everyone and where the forms of communication that promotes genuinness is encouraged.

Place, publisher, year, edition, pages
2015. , p. 59
Keywords [en]
Technological culture, Digital artifacts, Informatics, Profiling, Genuinness, Transparency, Social Media, Culture, Technology
Keywords [sv]
Teknikkultur, Digitala artefakter, Informatik, Profilering, Äkthet, Transparans, Sociala medier, Kultur, Teknik
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hkr:diva-14016OAI: oai:DiVA.org:hkr-14016DiVA, id: diva2:819346
Educational program
Digital design
Supervisors
Examiners
Available from: 2015-06-22 Created: 2015-06-10 Last updated: 2015-06-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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