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Riskbenägenhet och Generation Y: en kvantitativ studie om hur riskbenägenheten påverkas hos Generation Y ur ett demografiskt perspektiv.
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Ungdomarna idag tillhör en generation som kallas för Generation Y och de särskiljer sig från tidigare generationer med ett antal karaktäristiska drag. Dock, är det inte endast dessa drag som kan urskiljas utan även ett annorlunda riskbeteende gentemot tidigare generationer. 

Experter är eniga om att det finns ett flertal faktorer som påverkar individers riskbenägenhet och att faktorerna varierar beroende på individens ålder. Detta leder oftast till att när ämnet undersöks, riktar forskarna in sig på en viss åldersgrupp eller generation. Det begränsat med forskning som specifikt tar upp Generation Y och riskbenägenhet. Därav är syftet med denna forskning att undersöka hur utvalda demografiska faktorer påverkar riskbenägenheten hos studenter ur Generation Y. 

Uppsatsen antog en positivistisk forskningsfilosofi med ett beskrivande syfte. Theory of Planned Behavior är den teori som hypoteserna grundats på. Den insamlade empirin utgjordes av en kvantitativ studie, i form av en enkätundersökning som har en begränsning till fem skolämbeten.

Abstract [en]

The youth of today belongs to a generation called Generation Y and are distinguished from previous generations by a number of characteristic features. However, it is not only these features that can be distinguished between Generation Y and previous generation, but also a different kind of risk behavior.

Experts agree that there are several factors that affect individuals' willingness to take risks and that these factors vary depending on the individual's age. This often results to, when this field is studied, that scientists aim on a specific age group or generation. Research regarding Generation Y has been conducted, however, there is limited research that specifically addresses Generation Y and risk propensity. Hence, the aim of this research is to examine how demographic factors influence the risk propensity of Generation Y.

This dissertation adopted a positivist research philosophy with an explanatory purpose. Theory of Planned Behavior is the theory that the hypotheses are based on. The empirical data was collected using a quantitative study, in the form of a survey limited to five institutions of higher education.

Place, publisher, year, edition, pages
2014. , 57 p.
Keyword [en]
Risk propensity, Generation Y, Demographic factors, Theory of Planned Behavior
Keyword [sv]
Riskbenägenhet, Generation Y, Demografiska faktorer, Theory of Planned Behavior
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-13338OAI: oai:DiVA.org:hkr-13338DiVA: diva2:774533
Educational program
Degree of Bachelor of Science in Business and Economics
Supervisors
Examiners
Available from: 2015-01-08 Created: 2014-12-24 Last updated: 2015-01-08Bibliographically approved

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Riskbenägenhet och GenY(932 kB)300 downloads
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CiteExportLink to record
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  • apa
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