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Franchisor-franchisee relationships: an interaction approach
Kristianstad University, School of Health and Society, Avdelningen för Ekonomi.
2014 (English)In: World Journal of Management, ISSN 1836-070X, Vol. 5, no 1, 76-92 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee. The study is based on a web survey directed towards franchisees in Sweden. A total of 191 survey responses were obtained from a wide range of industries, representing a 16.2% response rate. A Pearson Correlation test was performed for the hypotheses. Results demonstrate a significant correlation on the impact which adaptations have on commitment in franchise relationships. Furthermore, information exchange is positively related to enhanced franchise outlet performance. The paper contributes to filling the gap within franchise relationship literature by applying an interaction approach in contrast to prior economic theories in this field of study.

Place, publisher, year, edition, pages
2014. Vol. 5, no 1, 76-92 p.
Keyword [en]
Franchising, relationships, interaction theory, contingency theory
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-12901OAI: oai:DiVA.org:hkr-12901DiVA: diva2:747116
Available from: 2014-09-15 Created: 2014-09-15 Last updated: 2014-12-06Bibliographically approved

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Ekelund, Christer
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf