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Eco-labeling policy in light of human behavioral ecology and evolutionary psychology
Kristianstad University, School of Education and Environment, Avdelningen för Naturvetenskap. Kristianstad University, Research environment Man & Biosphere Health (MABH).ORCID iD: 0000-0002-1732-0372
2013 (English)Conference paper, Poster (with or without abstract) (Other academic)
Abstract [en]

Eco-labeling can foster environmentally friendly consumer behavior and, in the aggregate, influenceand reduce environmental harm. In light of consumer interest and perceived economics gains for producers and retailers for making and selling a value-added product, eco-labels have proliferated. Despite the increase in green labels, there are concerns about consumer confusion and best practices, and there is limited information on the best process in creating an eco-label, what types of eco-labels are effective in changing consumer behavior, and how they should be designed. Our approach to eco-labeling is that a successful labeling should be rooted in the basic evolutionary psychological mechanisms underlying human decisions and behavior. Thus, development of eco-labeling strategies may benefit from exploration of evolutionary theories on human behavior. Based on this premise we analyse various aspects of eco-labeling and discuss what eco-label strategies anddesigns are expected to be successful and which may not be so.

Place, publisher, year, edition, pages
2013. 177- p.
National Category
Biological Sciences
Identifiers
URN: urn:nbn:se:hkr:diva-12482OAI: oai:DiVA.org:hkr-12482DiVA: diva2:735619
Conference
10th Biennial Conference on Environmental Psychology, Magdeburg 2013
Available from: 2014-07-29 Created: 2014-07-29 Last updated: 2017-02-15Bibliographically approved

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Jönsson, K. Ingemar
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Avdelningen för NaturvetenskapResearch environment Man & Biosphere Health (MABH)
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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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  • asciidoc
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