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Den hälsosamma kosten: uppfattningar, resonemang och livsmedelsval
Kristianstad University, School of Education and Environment.
Kristianstad University, School of Education and Environment.
Kristianstad University, School of Education and Environment.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Healthy Diet : views and food choices in a sample of Swedish consumers (English)
Abstract [sv]

Många konsumenter är idag mycket hälsomedvetna och önskar att äta en hälsosam kost, men möter i sin vardag ett flertal problem. Livsmedelsval kan handla om ställningstaganden och identitet, prismedvetenhet och miljömedvetenhet. Många faktorer påverkar synen på vad som är en hälsosam kost. Livsmedelsvalet blir därför ett komplext vardagsproblem för konsumenten. Det påverkas i viss mån av begrepp från den mediala debatten kring livsmedel, kost och hälsa. Syftet med den här studien var att undersöka vad ett urval av konsumenter äter och vad de anser att de borde äta. Ett ytterligare delsyfte var att studera vad en hälsosam kost kan vara enligt respondenterna i studien. Detta gjordes genom sex semi-strukturerade intervjuer och ett livsmedelsfrekvensformulär på webben med fyrahundra respondenter. Det fanns skillnader mellan respondenternas uppskattade konsumtion av olika livsmedel och deras uppfattningar om hur ofta dessa livsmedel bör ingå i en hälsosam kost. Respondenternas uppfattning om hur den hälsosamma kosten ska se ut samstämmer till stor grad med Livsmedelsverkets näringsrekommendationer från 2004 samt förslaget till Nordiska Näringsrekommendationer från juni 2012. Män och kvinnors uppfattningar om hur ofta livsmedel passar in i den hälsosamma kosten skiljde sig åt. Mäns bild av hälsosam kost inkluderar i högre grad livsmedel som exempelvis korv och processat kött, godis och snacks, medan kvinnors bild oftare  inkluderar frukt, bär och grönsaker. Respondenten var överlag välinformerad och visste hur en hälsosam kost bör komponeras enligt nuvarande riktlinjer.

Abstract [en]

Most consumers today are very health conscious and wish to eat a healthy diet, but they are faced with several problems in their everyday lives. Food and product choices can be about taking a stance and showing your identity, whether that is as a price conscious or environmentally conscious customer. As such many factors are in play when the consumer decides what a healthy diet is. The choice of diet and food thus becomes a complex everyday challenge. This is influenced by the debate around food and health in what is termed the mass media. The purpose of the study was to show how a sample of Swedish consumers percieve a healthy diet, the relation of said perception to comming nutrition reccommendations and the consumers’ views of diet and health. The study used semi-structured interviews as well as a web-based food frequency questionnaire with fourhundred respondents. Interviews centered on concepts of healthy diet and unhealthy diet, as well as the meaning of words frequently used in the debate around diet and health in mass media. The consumer’s view of a healthy diet mainly coincides with Swedish Nutritional Recommendations from 2004 and the proposal for Nordic Nutrition Recommendations from June, 2012. There are differences in the opinions of male and female subjects between self-estimated food consumption, the view of what a healthy diet should look like and on how often the defined food items should be consumed. A higher frequency of consumption of food items that the proposal for the Nordic Nutrition Recommendations have recommended be reduced, such as sausages, snacks and sweets was more acceptable to men than to women. Women’s perception of a healthy diet included a higher frequency of consumption of food items that the proposal for the Nordic Nutrition Recommendations have recommended be increased, such as fruits, berries and vegetables. Over all, the subjects were well informed and knowledgeable about what constitutes a healthy diet.

Place, publisher, year, edition, pages
2013.
Keyword [en]
Diet, health, food choice, nutrition recommendations, NNR:5
Keyword [sv]
Kost, hälsa, livsmedelsval, näringsrekommendationer, NNR:5
National Category
Nutrition and Dietetics
Identifiers
URN: urn:nbn:se:hkr:diva-11170OAI: oai:DiVA.org:hkr-11170DiVA: diva2:656630
Educational program
Culinary Arts and Food Sciences
Supervisors
Examiners
Available from: 2013-10-22 Created: 2013-10-16 Last updated: 2013-10-22Bibliographically approved

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Ahlström, Hendriksson, Stevic - Den hälsosamma kosten(1332 kB)597 downloads
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