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Luxury Market: a study of purchasing intentions for luxury goods in China
Kristianstad University, School of Health and Society. (BT08)
Kristianstad University, School of Health and Society. (BT08)
Kristianstad University, School of Health and Society. (BT08)
2013 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Purpose/aim

Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China.

Design/methodology/approach

In this dissertation, we use questionnaire to collect data, and then use mathematics and statistics to test our hypotheses.

Findings

The results show that the importance of the factors could be changed, with the changing generations in Beijing and Qingdao. In contrast, the importance of the factors could not be changed, with the changing generations in Ningbo. So, we cannot establish in China, the importance of the three factors could be changed or not, with the changing generations.

Originality/value

In this dissertation, our original ideas are the different generations and the factors which effective influence the Chinese consumer´s purchasing intentions of luxury goods. We collected data in different cities in China to figure out if there is any connection between the three factors and three generations. The risk of the research is the sample size, we will have errors in that respondents.

Place, publisher, year, edition, pages
2013. , 36 p.
Keyword [en]
purchasing intentions, luxury goods, culture, economy, lifestyle, generations, China
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-10869OAI: oai:DiVA.org:hkr-10869DiVA: diva2:639852
Educational program
Degree of Bachelor of Science in Business and Economics
Presentation
2013-06-07, 10:10 (English)
Supervisors
Examiners
Available from: 2013-08-12 Created: 2013-08-10 Last updated: 2013-08-12Bibliographically approved

Open Access in DiVA

BT 08 Luxury Market(606 kB)1678 downloads
File information
File name FULLTEXT02.pdfFile size 606 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf