This paper focuses on the relationship between representations of a Bolivian urban folk music group, Los Kjarkas, and Andean diaspora groups. Los Kjarkas is seen as part of an Andean urban folk music culture, which contributes to the construction of a relationship between folk, popular, rural and urban music and a relationship between a local and a global scene.

I attempt to understand processes of cultural production as ways of creating new meanings, spaces and a sense of belongingness in activities related to a European tour by Los Kjarkas in 2012. I study virtual rooms as leisure spaces where old and new meanings of identity and relationships based on a sense of community can be pursued. Processes of staging social and cultural identities in cyberspace will be described and analysed. Aspects about relationships between Andean popular music, Latin American music and Bolivian music, the stardom and their audiences are addressed. Issues such as how relationships between the local and global music culture and new as well as old identities, articulated on the Internet, are examined.

What transnational experiences may signify for this music culture, which travels between places and spaces, are discussed. Questions about ‘fixing authenticity’ and ‘mixing influences’ are considered. I also try to show how contemporary social issues and changing identities are juxtaposed in complex collages in the virtual rooms, by a musical community, through affective links in processes of social production of music.