Forest landscapes provide benefits from a widerange of goods, function and intangible values. But whatare different forest owner categories’ profiles of economicuse and non-use values? This study focuses on the complexforest ownership pattern of the River Helge a ̊catchmentincluding the Kristianstad Vattenrike Biosphere Reserve insouthern Sweden. We made 89 telephone interviews withinformants representing the four main forest owner cate-gories. Our mapping included consumptive and non-con-sumptive direct use values, indirect use values, and non-usevalues such as natural and cultural heritage. While thevalue profiles of non-industrial forest land owners andmunicipalities included all value categories, the forestcompanies focused on wood production, and the SwedishEnvironmental Protection Agency on nature protection. Wediscuss the challenges of communicating different forestowners’ economic value profiles among stakeholders, theneed for a broader suite of forest management systems, andfora for collaborative planning.