The aim of this paper is to start a discussion about the variation in how work-based training is described and performed in different academic programs. Every year, for three years, heads of academic programs have been interviewed about their implementation the local reform for supervised placement. The interviews have been conducted at a university that aims to have supervised placement in all programs. Our findings suggest that there are major differences in how to think ”where professional education is good”. Placement may take the form of training at campus, virtual placement and training at work. Different programs have varying resources to support placement. The ideas about what students should do vary from observation to practical work.