hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The future for football supporters: strategic customer perception of organizational change
Kristianstad University College, School of Health and Society.
Kristianstad University College, School of Health and Society.
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The interest for professional football has increased during the last decades; more people attend football games and buying club merchandise. This has lead to increased turnover for the football clubs. This new development has forced the football clubs to transform in order to take advantage of the opportunities an increased turnover creates. The way Swedish football clubs have changed; is to start joint stock companies besides the non-profit football club. The supporter clubs today have a close relationship with the football clubs they are connected to. The purpose with this thesis is to investigate how the organizational change in the football club affects the close relationship between the supporters and the football club. The problem has been investigated with help of an open questionnaire, which has been sent out to supporter clubs connected to football clubs in the highest division in Sweden.

The result of this thesis shows that the organizational change that has taken place in the Swedish football clubs, has not affected the relationship between the supporters and football clubs in a negative way. However, some of the supporters feel that the development has lead to a situation where the supporters have less opportunity to participate in the decision-making process.  

To conclude, the supporter clubs felt that a change in organizational form had or would mean that they did not have the same opportunity to be involved in the decision-making process.

Place, publisher, year, edition, pages
2009. , 74 p.
Keyword [en]
Organizational change, Strategic customer, Supporter clubs, Football clubs
National Category
Business Administration Social Sciences
Identifiers
URN: urn:nbn:se:hkr:diva-6264OAI: oai:DiVA.org:hkr-6264DiVA: diva2:298937
Presentation
(English)
Uppsok

Supervisors
Examiners
Available from: 2010-02-23 Created: 2010-02-22 Last updated: 2010-02-23Bibliographically approved

Open Access in DiVA

fulltext(618 kB)591 downloads
File information
File name FULLTEXT01.pdfFile size 618 kBChecksum SHA-512
328d2ad7a0bda8b6c1ee2d5def11f2d57c0f32fd0c001e24285402fa9a523ea51dd2fcff2c44bb03b777d3d12ac790105c8dbbc5f9376cca785e453aafed2bc0
Type fulltextMimetype application/pdf

By organisation
School of Health and Society
Business AdministrationSocial Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 591 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 262 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf