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IT-Companies’ perception of their industrial environment 
Kristianstad University College, School of Health and Society.
Kristianstad University College, School of Health and Society.
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose – The purpose of this dissertation is twofold. First, to identify and design a theoretical model of different factors that are important when evaluating fast changing industry environment. Second, to conduct interviews designed after the model and determine what factors are important within the company’s specific industry.

Design/methodology/approach – A range of published research literature on Industry environment such as clusters, innovation and hyper competition has been used in this thesis. Our main approach has been to follow Porter’s Five Forces Model and applying it on the modern IT-industry.

Findings – This research identified three additional forces for evaluating industry environment, namely Innovation, Complementary product & Cooperation and Customer Readiness.

Limitations – The research was limited to northeastern Öresundsregionen, Sweden. The interview questions where limited to pre-designed factors. 

Originality/value – The findings of this research provide the companies and researchers with a context for understanding this specific type of industry environment. It will also provide companies with a set of tools and best practices to apply when evaluating their own environment.

Place, publisher, year, edition, pages
2010. , 81 p.
Keyword [en]
Environment analysis, Industry environment, Competitive Rivalry determination, IT-Industry
Identifiers
URN: urn:nbn:se:hkr:diva-5639OAI: oai:DiVA.org:hkr-5639DiVA: diva2:285418
Presentation
(English)
Uppsok

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Available from: 2010-01-12 Created: 2010-01-11 Last updated: 2010-01-12Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf