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Factors behind change in knowledge after a mass media campaign targeting periodontitis
Kristianstad University, Department of Health Sciences.
Department of Oral Public Health, Faculty of Odontology, Malmö University.
Kristianstad University, Department of Health Sciences.ORCID iD: 0000-0003-0269-730X
Kristianstad University, Department of Health Sciences.
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2006 (English)In: International Journal of Dental Hygiene, ISSN 1601-5029, E-ISSN 1601-5037, Vol. 4, no 1, 8-14 p.Article in journal (Refereed) Published
Abstract [en]

The aim of this study was to investigate changes in knowledge before and after a mass media campaign, in relation to social attributes, care system attributes and oral health aspects. The study was based on a questionnaire in a cohort design, sent out to 900 randomly sampled people aged 50–75 in Sweden. The response rate to the questionnaire before and after the campaign was 70% and 65% respectively. Sixty-four percent answered both questionnaires. Two questions addressed knowledge, while 10 questions aimed to measure social attributes, care system attributes and oral health aspects. Data were analysed for bivariate relations as to change in knowledge and social attributes, care system attributes and oral health aspects. Data were also analysed in multiple regression analysis with knowledge before, knowledge after and knowledge differences as dependent variables. The results showed that there were a number of independent variables with influence on the dependent variables. Of the social attributes, secondary education gave almost 10% (P < 0.001) better knowledge both before and after the campaign. Among care system attributes, high care utilization was related to knowledge both before and after the campaign. The most important factors for knowledge about periodontitis were education, care utilization and perceived importance of oral health. In conclusion, this study demonstrates that mass media might increase knowledge about periodontitis as a health promotion strategy.

Place, publisher, year, edition, pages
2006. Vol. 4, no 1, 8-14 p.
Keyword [en]
education, mass media and campaigns, oral health and knowledge, promotion, social impact
National Category
Dentistry
Identifiers
URN: urn:nbn:se:hkr:diva-5243DOI: 10.1111/j.1601-5037.2006.00158.xPubMedID: 16451434OAI: oai:DiVA.org:hkr-5243DiVA: diva2:275453
Available from: 2009-11-05 Created: 2009-11-05 Last updated: 2014-07-21Bibliographically approved
In thesis
1. Promoting oral health: knowledge of periodontal disease and satisfaction with dental care
Open this publication in new window or tab >>Promoting oral health: knowledge of periodontal disease and satisfaction with dental care
2012 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The general aims of this thesis were to evaluate if a mass media campaign, aimed as a health promoting campaign, and visits to a specialist clinic in periodontology could increase the knowledge of periodontitis, symptoms and treatment. A further aim was to analyse expectations and satisfaction with care among patients referred for comprehensive treatment to specialist clinics. Paper I and II evaluating if a nationwide mass media campaign increased the knowledge of periodontitis (paper I) and factors associated with knowledge (paper II). The evaluations were done using a mail questionnaire in a before and after design. The questionnaireswere sent out to 50-75 years old people in Sweden, randomly sampled from the population register. Paper I showed an improvement of correct answers about symptoms and treatment of periodontitis after the media campaign. In paper II, it was shown that education, utilization and perceived importance of oral health were related to knowledge both before and after the mass media campaign. Age and information about periodontitis from dental clinics were associated with knowledge before the mass media campaign. Paper III and IV evaluated the knowledge of periodontitis, and analysed self-perceived oral health (paper III), expectations on and satisfaction with care (paper IV), and evaluations were also done using a questionnaire in a before and after design. Patients referred to specialist clinics in periodontology for comprehensive periodontal treatment were consecutively sampled for the study. The results in 9 paper III showed an improvement in correct answers to the knowledge questions after visiting the specialist clinic. The most common self-perceived troubles were bleeding gums and sensitive teeth. Many of the patients experienced their oral health as rather good. In paper IV, the patients expected it to be very important or important to achieve healthy teeth and improved well-being after treatment. In general, many of the patients were satisfied with their dental visits. The patients also appeared be satisfied with the relationship to and the perception of the caregiver. In conclusion, there was an improvement of knowledge about periodontitis, possibly due to the media campaign and also after visiting a specialist clinic in periodontology. Even if the patients reported troubles from their mouths, they rated their self-perceived oral health as rather good. Achieving healthy teeth and improved wellbeing were important issues for the patients. Having a good relationship with and confidence in the caregiver seems to indicate satisfied patients.

Place, publisher, year, edition, pages
Malmö: Department of Oral Public Health, Faculty of Odontology, Malmo Univeristy, 2012. 64 p.
Series
Doctoral dissertation in odontology
National Category
Dentistry
Identifiers
urn:nbn:se:hkr:diva-9904 (URN)978-91-7104-429-7 (ISBN)
Available from: 2012-12-10 Created: 2012-12-10Bibliographically approved

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