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Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty
Department of Markerting, Copenhagen Business School.
1999 (English)Report (Other academic)
Place, publisher, year, edition, pages
København: Copenhagen business school , 1999. , p. 13
Series
Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing, ISSN 0109-3401 ; 1999:9
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-4999OAI: oai:DiVA.org:hkr-4999DiVA, id: diva2:234258
Note
A work-in-progress paper composed for the IMP Conference in Dublin, September 1999Available from: 2009-09-07 Created: 2009-09-07 Last updated: 2009-09-07Bibliographically approved

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Total: 93 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf