Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty 1999 (English)Report (Other academic)

Place, publisher, year, edition, pages

København: Copenhagen business school , 1999. , p. 13

Series

Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing, ISSN 0109-3401 ; 1999:9

National Category

Social Sciences Business Administration

Identifiers

URN: urn:nbn:se:hkr:diva-4999OAI: oai:DiVA.org:hkr-4999DiVA, id: diva2:234258

Note

A work-in-progress paper composed for the IMP Conference in Dublin, September 1999Available from: 2009-09-07 Created: 2009-09-07 Last updated: 2009-09-07Bibliographically approved

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