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Cultural differences when entering a new market - A study of Swedish companies entering the Eastern European markets
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
2008 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

When a company moves to a foreign market, it must learn how to deal with that market’s particular culture. A country’s culture can mean its language, religion, norms and so on. A company needs to take many different factors into account when moving to a foreign market and certain markets are riskier than others. If a Swedish company would expand to Norway, there may not be that many cultural differences, but if the new market is South Africa for example, then certain questions regarding cultural differences would come up.

The purpose of this dissertation is to find out more about Swedish companies’ problems with cultural differences in emerging markets. This is done through research concerning secondary and primary data. The secondary data came from literature on the topic, and the primary data come from interviews with Swedish companies that have moved into emerging markets. We base the research on case studies involving two Swedish companies, Culinar and Bong Ljungdahl. These two firms expanded in to Eastern Europe while the region was going through a period with high growth, thereby making most of the countries emerging markets. The aim is to see how these two companies dealt with the issues concerning cultural differences when they arrived at the foreign market.

Place, publisher, year, edition, pages
2008.
National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-4825Local ID: oai:eprints.bibl.hkr.se.oai2:2602OAI: oai:DiVA.org:hkr-4825DiVA, id: diva2:231290
Uppsok
Social and Behavioural Science, Law
Available from: 2008-01-01 Created: 2008-01-01 Last updated: 2009-02-10

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf