hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Behaviour in Online Shopping
Kristianstad University College, School of Health and Society.
Kristianstad University College, School of Health and Society.
Kristianstad University College, School of Health and Society.
2008 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The Internet has developed into a new distribution channel and online

transactions are rapidly increasing. This has created a need to understand how

the consumer perceives online purchases.

The purpose of this dissertation was to examine if there are any particular

factors that influence the online consumer. Primary data was collected through

a survey that was conducted on students at the University of Kristianstad.

Price, Trust and Convenience were identified as important factors. Price was

considered to be the most important factor for a majority of the students.

Furthermore, three segments were identified, High Spenders, Price Easers and

Bargain Seekers. Through these segments we found a variation of the different

factors importance and established implications for online book stores.

Place, publisher, year, edition, pages
2008.
National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-4715Local ID: oai:eprints.bibl.hkr.se.oai2:2416OAI: oai:DiVA.org:hkr-4715DiVA: diva2:231179
Uppsok
Social and Behavioural Science, Law
Available from: 2008-02-01 Created: 2008-02-01 Last updated: 2008-09-25

Open Access in DiVA

fulltext(1657 kB)80600 downloads
File information
File name FULLTEXT01.pdfFile size 1657 kBChecksum SHA-512
02d26e4b9b08c8f9b5bfc25ba8e9e70e5310508bb0b74dae1393c25428f490b6eb016aeb13296db1d34a85857d8571adee975dabd7a40a5e50fe868da3d8c142
Type fulltextMimetype application/pdf

By organisation
School of Health and Society
Law

Search outside of DiVA

GoogleGoogle Scholar
Total: 80600 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 2331 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf