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Green Transportation External environmental communication
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
2008 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Climate change is a hot topic today. It is important for companies to take

responsibility for the environment. For companies it is also important to

communicate their environmental efforts to its customers.

The aim of this study is to analyze how transportation companies communicate their

environmental efforts on the web. Europe’s largest transportation companies as well

as Asian and North American airlines are studied. Companies’ websites were

examined and evaluated on several criteria.

The study surprisingly showed that a lot of companies did not have any external

communication due to unavailable websites. There are significant geographical

differences in how companies communicate green.

Many transportation companies provide environmental information on their websites

however they need to be more convincing in doing so.

Place, publisher, year, edition, pages
2008.
National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-4491Local ID: oai:eprints.bibl.hkr.se.oai2:2005OAI: oai:DiVA.org:hkr-4491DiVA: diva2:230954
Uppsok
Social and Behavioural Science, Law
Available from: 2008-01-01 Created: 2008-01-01 Last updated: 2008-03-10

Open Access in DiVA

fulltext(1377 kB)273 downloads
File information
File name FULLTEXT01.pdfFile size 1377 kBChecksum SHA-512
be80bbb67b73323602c875509b7437274b785f6745308427fa167116ef7e9748a8f2dc493a43cec6fd7eb29ba6af035f7a3affca0a2fa424bab3ea4517451906
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf