SMS based pull campaign processing system is a new model of directory service provided in mobile infrastructure basically to enable SMS based directory services Mobile directory services is a brand new phenomenon, which hold strong promises to become the best targeting advertising medium delivering new means of services to users with message other than traditional channels (e.g.: print, television, radio and email etc).The main purpose of this system is to bring customers and business organizations closer .It enables SMS based directory services. It not only acts as directory services but also as an advertising medium between the user and the business organizations.