hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Attitudes on Price, Quality and Value-Added - A Study of the Swedish Meat Market
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
2007 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Sweden joined the European Union in 1995 and since then the competition on the Swedish meat market has become very fierce. The opening of borders resulted in an increased number of foreign competitors which could compete under different terms. Sweden is known to have strict regulations on for example environmental issues, animal care and testing procedures, all which causes a higher price on the final product. The foreign meat producers can take advantage of this though they are not bound to the Swedish regulations and thereby can offer a lower price. Our research problem is that Swedish consumers choose to buy foreign meat instead of domestically produced meat.

The purpose of this dissertation is to find out the Swedish consumers’ attitudes towards the price difference between Swedish and foreign meat when comparing the quality and value-added. The dissertation is based on consumer behaviour and attitudes in order to find out if domestically produced meat will be competitive in the future in Sweden as well as an export merchandise. This is done through a literature sturdy which consists of secondary sources only.

It is our conclusion that Swedish meat will stay competitive on the Swedish market but on a lower level. It should be marketers’ priority to turn regular consumers into aware consumers, aware not only of the value-added in Swedish meat but also of the absence of value-added or even “value-taken” in many foreign products. It is our conclusion that Swedish meat will not, in a higher degree, be successful on the international market.

Place, publisher, year, edition, pages
2007.
National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-4319Local ID: oai:eprints.bibl.hkr.se.oai2:1757OAI: oai:DiVA.org:hkr-4319DiVA: diva2:230779
Uppsok
Social and Behavioural Science, Law
Available from: 2007-09-01 Created: 2007-09-01 Last updated: 2007-09-25

Open Access in DiVA

fulltext(157 kB)323 downloads
File information
File name FULLTEXT01.pdfFile size 157 kBChecksum SHA-512
60aff28533c3e20d3245fe2869b79368f3f1e1d828f1f298cde56516f896c89aba573a3bc56c92e2b6be3d1361dddc6bbd8f771aaf0b3709e7f2c18e1346703a
Type fulltextMimetype application/pdf

By organisation
Department of Business Administration
Law

Search outside of DiVA

GoogleGoogle Scholar
Total: 323 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 190 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf