hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Invadörer på svenska spelmarknaden -En statligt reglerad marknads ökade konkurrens från webbaserade företag
Kristianstad University College, Department of Business Administration.
2006 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

In Sweden we have a regulated gambling market which means that there are three gambling companies who are operating under the supervision of the Swedish state. These companies have exclusive rights to the Swedish market, divided between them. AB Svenska Spel is one of them and they control all gambling concerning sporting events and the four casinos in Stockholm, Gothenburg, Malmö and Sundsvall.

However, since a few years back several Internet-based companies have entered the Swedish market and the competition has become even fiercer in the last years. Due to numerous marketing restrictions the Internet companies have been forced to find new ways to strengthen their brand. The aim of this investigation is to find differences and similarities between the companies marketing. The investigation intends to find how three companies compete and relate to each other and what is done to get advantages against their competitors.

Place, publisher, year, edition, pages
2006.
National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-4255Local ID: oai:eprints.bibl.hkr.se.oai2:1674OAI: oai:DiVA.org:hkr-4255DiVA: diva2:230714
Uppsok
Social and Behavioural Science, Law
Available from: 2006-12-01 Created: 2006-12-01 Last updated: 2007-07-23

Open Access in DiVA

fulltext(135 kB)183 downloads
File information
File name FULLTEXT01.pdfFile size 135 kBChecksum SHA-512
c86c1c659fdff032c71699a45e82b1bc72502d839a6aca7ffab642b9d09d354a617e448f708c896a925855e7a12d72b4cd9dcb3fcdd29cff6289b557eba84d3d
Type fulltextMimetype application/pdf

By organisation
Department of Business Administration
Law

Search outside of DiVA

GoogleGoogle Scholar
Total: 183 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 114 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf