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Key factors to long-term relationships between wine suppliers and restaurants
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
(English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Today sellers do not want to make only pure transactions. Instead they prefer to establish long-term and secure relationships to the benefit of both partners. Our intention with this dissertation was to identify key factors leading to long-term relationships between wine suppliers and restaurants. From these key factors we developed a model and applied it to relationships between above mentioned parties in Malmö, Eslöv, Höör, Ängelholm and Laholm. According to our model commitment leads to long-term relationships between wine suppliers and restaurants. We also claimed that commitment is indirectly achieved by communication, knowledge, and shared values and directly achieved by trust. To collect empirical material we performed a case study and a telephone survey. The investigation showed that there is a positive connection between the key factors presented in our model, and long-term relationships.

National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-3056Local ID: oai:eprints.bibl.hkr.se.oai2:81OAI: oai:DiVA.org:hkr-3056DiVA: diva2:229494
Uppsok
Social and Behavioural Science, Law
Available from: 2004-01-01 Created: 2004-01-01 Last updated: 2004-10-01

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf