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Relationer på den industriella marknaden - faktorer som inverkar på förtroende
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
(Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

The purpose with this study has been, based on different public and private procurement conditions, to measure if there are any significant differences in the business relations between public- and private institutional kitchens. Furthermore, to observe what important influencing factors there are to maintain and develop a relationship between a producer and customer.

The result of the analysis shows that there are important factors that influences on the trust in the relationship between a producer and customer. These factors are product- and service exchange, communication, strategic purchase and social exchange.

In this examination we have showed that there are differences in the relationship between public- and private customers. Public customers receive more service and also value the examined company’s product range more than the private customers. One reason for this may be that the public customers in general serve more portions of food than the private.

The dissertation is written in Swedish.

National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-3042Local ID: oai:eprints.bibl.hkr.se.oai2:66OAI: oai:DiVA.org:hkr-3042DiVA: diva2:229480
Uppsok
Social and Behavioural Science, Law
Available from: 2004-06-01 Created: 2004-06-01 Last updated: 2004-09-30

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File name FULLTEXT01.pdfFile size 503 kBChecksum SHA-512
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf