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Obtaining and Leveraging Customer Knowledge for Customer-Oriented Products - A State-of-the-Art View of Strategies and Methods
Kristianstad University College, Department of Business Administration.
Kristianstad University College, Department of Business Administration.
(English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The purpose of the theoretical part of this dissertation is to provide an overview of existing strategies and various methods, which can be utilised by companies to obtain and leverage customer knowledge. The goal of the survey conducted in the empirical part of the paper is to give a state-of-the-art view of how companies within selected industries and geographic regions involve (potential) users of their products in the innovation process. Further, the international survey aims at giving the reader insights as to the question whether there are any striking industry-specific or region-specific differences with regard to the use of instruments for obtaining customer knowledge presented beforehand. As to geographic differences with respect to customer involvement, the survey does not allow to draw conclusions. Concerning the diffusion of the methods in the chosen industries the research indicates notable differences.

National Category
Law
Identifiers
URN: urn:nbn:se:hkr:diva-3027Local ID: oai:eprints.bibl.hkr.se.oai2:51OAI: oai:DiVA.org:hkr-3027DiVA, id: diva2:229465
Uppsok
Social and Behavioural Science, Law
Available from: 2004-01-01 Created: 2004-01-01 Last updated: 2004-09-30

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File name FULLTEXT01.pdfFile size 613 kBChecksum SHA-512
8ab79341d22ada151c8d93c69cb41c52e75b53fc8bfb7470e5a9ced4cdb68f8009328583bc1c44ef5fba42d734d0ec165a9e827a3aab4622dcd75844001aabe0
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf