hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
E-handel i dagligvaruhandeln: En fallstudie av Ica och Coop
Kristianstad University, Faculty of Business.
Kristianstad University, Faculty of Business.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Financial management and e-commerce in the grocery : a case study by Ica and Coop (English)
Abstract [sv]

Dagligvaruhandeln har i många år präglats av stor osäkerhet och okunskap där ansvariga chefer inte har haft full förståelse för följderna som uppkommer genom resultatet av deras beslut. Under våren 2020 utbröt covid-19, en pandemi som skakade om hela världen. Vilket gjorde att dagligvaruhandeln började tappa besökare och den kompletterande handelsmöjlighetens tillväxt sköt i taket, nämligen e-handeln. Till en början med den ökade tillväxten var det svårt för företagen att hänga med och därav ändrades företagets strategi. När företag ändrar sin strategi resulterar det i att dem även måste ändra sin ekonomistyrning. Studien utfördes med en kvalitativ metod genom att göra en flerfallstudie i en Ica och en Coop butik. Datainsamlingsmetoden som användes var främst semistrukturerade intervjuer där tre anställda från Ica medverkade, respektive fyra från Coop. Respondenterna valdes ut med grund av att de hade olika befattningar inom företagen och förväntades besitta den kunskap som behövdes. Företag som följt med i den snabbskjutande tillväxten har fått uppleva både interna och externa förändringar som ändå resulterat i att ekonomistyrningen varit positiv. E-handeln är förhoppningsvis här för att stanna och företagen ser ljust på framtiden. 

Abstract [en]

The grocery trade has for many years been characterized by uncertainty and ignorance where responsible managers have not had a full understanding of the consequences that arise from the results of their decisions. In the spring of 2020, covid-19 erupted, a pandemic that shook the world. Which meant that the grocery trade began to lose visitors and the growth of the complementary trade opportunity shot to the ceiling, e-commerce. At first, with the increased growth, it was difficult for the companies to keep up and as a result, the company's strategy changed. When companies change their strategy, it results in them also having to change their financial management. The study was performed using a qualitative method by conducting a multiple case study in an Ica and a Coop store. The data collection method used was mainly semi-structured interviews where three employees from Ica participated, and four from Coop. The respondents were selected because they held different positions within the companies and were expected to possess the knowledge needed. Companies that have followed the rapid growth have experienced both internal and external changes that have nevertheless resulted in positive financial management. E-commerce is hopefully here to stay and companies see a bright future.

Place, publisher, year, edition, pages
2021. , p. 63
Keywords [en]
Financial management, e-commerce, grocery store, covid-19, strategy, control package, situation
Keywords [sv]
Ekonomistyrning, e-handel, dagligvaruhandel, covid-19, strategi, styrpaket, situation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-22565OAI: oai:DiVA.org:hkr-22565DiVA, id: diva2:1594788
Subject / course
Accounting and auditing
Educational program
Degree of Bachelor of Science in Business and Economics
Supervisors
Examiners
Available from: 2021-09-17 Created: 2021-09-16 Last updated: 2021-09-17Bibliographically approved

Open Access in DiVA

fulltext(1147 kB)724 downloads
File information
File name FULLTEXT01.pdfFile size 1147 kBChecksum SHA-512
8f5c4fbf3e3513989d3bb398d1db67a0c894cbda7da951894a629f4918409a4d975529f76073bfbc0f339f12fd9fbc589b9cdd518dff92d6f1231157064af803
Type fulltextMimetype application/pdf

By organisation
Faculty of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 724 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 692 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf