The aim of this study is to examine the effect of sociodemographic and economic factors on the level of sport participation in Sweden. Using a randomly drawn sample of the sport participation, we apply a proportional odds model to capture the natural ordering of dependent variables and any inherent nonlinearities. The findings show that individual demand for sport depends on gender, age, educational attainment, income, marital status, household characteristics, employment status, and willingness to pay. Understanding the determinants of sport participation could assist to identify target areas for health economics policy and the achievement of such objectives.