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The role of place in city centre retailing
Kristianstad University, Faculty of Business, Research environment Governance, Regulation, Internationalization and Performance (GRIP. Kristianstad University, Faculty of Business, Avdelningen för ekonomi. Lunds universitet.
Kristianstad University, Faculty of Business.
Uppsala universitet.
2019 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059Article in journal (Refereed) Epub ahead of print
Abstract [en]

City centre offerings, including shopping, restaurants and cafés, and a lively atmosphere are vital place attributes, which together with several other elements create an attractive place. However, city centre retailing is facing serious competition from e-commerce and external shopping malls, and dying city centres appear to have become a worldwide epidemic in the last decade. To retain visitors in the city centre is a prioritized issue and a current topic, for both retail and place branding research. In the present study the role of different elements of city centre retailing in the promotion of a city as a retail destination is explored by analysing photos published on Instagram by a Town Centre Management initiative. The following research question is answered: What role can the place play in city centre retailing? The study is inter-disciplinary, showing how retail attributes and place elements can reinforce each other and together offer opportunities for unique customer experience in a city centre, for the benefit of both retailing and the city brand. Three dominant visual themes of the place’s role in the marketing of a city centre are identified: the place as a frame, the place as a living room, and the place as a stage.

Place, publisher, year, edition, pages
2019.
Keywords [en]
City centre retailing, City centre attributes, Place branding, Social media
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hkr:diva-20240DOI: 10.1057/s41254-019-00158-yISI: 000504885100001OAI: oai:DiVA.org:hkr-20240DiVA, id: diva2:1383602
Available from: 2020-01-08 Created: 2020-01-08 Last updated: 2020-01-08Bibliographically approved

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Källström, Lisa

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Research environment Governance, Regulation, Internationalization and Performance (GRIPAvdelningen för ekonomiFaculty of Business
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CiteExportLink to record
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  • apa
  • ieee
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