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The necessary evil: the challenges of manufacturer's transformation process towards servitization in the B2B context
Kristianstad University, Faculty of Business.
Kristianstad University, Faculty of Business.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: The servitization process of capital goods manufacturing is a contemporary issue and indicates that organizations are transforming from offering only products and goods to providing combinations of augmented services with their products.

Purpose: The purpose of this thesis is to contribute to the body of knowledge on servitization and the challenges that manufacturers face in the transformation process towards servitization in a B2B context.

Method: Through conducting a single- case study on a capital goods manufacturing organization in Sweden and interviewing six directors within the organization we have developed and intensified the current literature covering the challenges that encounter the organizations within this process.

Findings/conclusions: Challenge facing a servitized manufacturer business is how to handle service offering customization to suit the final customers ' distinctive requirements. To guarantee adequate delivery, it is essential to have standardized control processes to guarantee consistency and quality of service offerings.

Place, publisher, year, edition, pages
2019. , p. 87
Keywords [en]
Servitization, business-to-business, challenges
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-19680OAI: oai:DiVA.org:hkr-19680DiVA, id: diva2:1337042
Subject / course
International business and marketing
Educational program
MSc in Business Administration specialising in International Business and Marketing
Presentation
2019-06-11, 10:00 (English)
Supervisors
Examiners
Available from: 2019-07-11 Created: 2019-07-11 Last updated: 2019-07-11Bibliographically approved

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Fulltext(744 kB)17 downloads
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Alibrahim, IssamRestum, Hussam
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf