hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Why here?: a case study of how retailers decide where to locate their store in Kristianstad.
Kristianstad University, Faculty of Business.
Kristianstad University, Faculty of Business.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis concern how retailers reasons regarding where to locate their store. Previous research stipulates that retailers consider several factors that builds Retail Attractiveness when they decide their store location.

The purpose of this thesis is to explore how retailers reason when it comes to where to locate their store. The study is conducted in Kristianstad, Sweden, with retailers located either in the city center, at the out-of-town shopping mall, or both. To fulfill the purpose, semi-structured interviews were held with four retailers that made different decision when C4 Shopping was established. Five interviews were conducted, lasting between 25 and 40 minutes. All interviews were held with store owners and decision-makers.

A conceptual model was created from existing literature in order to analyze the results. The original model includes the factors Cluster effects, Accessibility, Atmosphere, and Place Attachment. Under the factors there are sub-factors to nuance the factors. The model ultimately leads to Retail Attractiveness. In the revised model three new factors were added: Rent, Safety, and Proximity to Workplaces. One sub-factor was also removed. It is concluded that retailers consider the factors in the revised model, rate the factors, and thereafter decide where to locate.

This thesis adds insights on how retailers reason when they decide where to locate their store, and what factors they consider the as the most important. There is also a discussion on how the conceptual model can be used to measure Retail Attractiveness and explain retailers locational decisions in similar cases elsewhere.

Place, publisher, year, edition, pages
2019. , p. 96
Keywords [en]
Retail, attractiveness, cluster effects, agglomerations, accessibility, atmosphere, place attachment, city center, shopping mall
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-19646OAI: oai:DiVA.org:hkr-19646DiVA, id: diva2:1335515
Subject / course
International business and marketing
Educational program
Degree of Bachelor of Science in Business and Economics
Presentation
2019-06-07, 17-218, Elmetorpsvägen 15, 291 39 Kristianstad, Kristianstad, 13:55 (English)
Supervisors
Examiners
Available from: 2019-07-08 Created: 2019-07-05 Last updated: 2019-07-08Bibliographically approved

Open Access in DiVA

fulltext(1056 kB)16 downloads
File information
File name FULLTEXT01.pdfFile size 1056 kBChecksum SHA-512
09a62c95a40d6650368729b47cea5e23861afe9aa0bd62b427c221ce1098fd8cb1c7a811c65c8becb0adb559727b9fe572addd43ae71b2b64f210e1de53d568b
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Falk, HermanEdvinsson, André
By organisation
Faculty of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 16 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 28 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf