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Business Culture Impact on the Individuals Involved in the International Business Negotiation Process.
Kristianstad University, Faculty of Business.
Kristianstad University, Faculty of Business.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research in the field of culture is increasing, and it is considered to be a sensitive topic. The impact of cultural diversity on international business has recently been the focus in the field. On the other hand, this research looks into the business culture impact on individuals involved in international business negotiation.

The purpose of the thesis is to investigate how business culture can have an influence on the individual in a negotiation process when doing international business negotiation. The method was qualitative by conducting interviews with eighth individual cases, which was dividing into two settings; therefore, four participants for each setting.

The findings and conclusion illustrate that the difference in business culture does indeed affect the international business negotiation process in this particular multi-case study of this thesis. Moreover, the finding also shows the impacts on the participants involving in this research on their ways of preparing and planning their strategy before negotiating internationally. Also, the study shows, being flexible and adaptable is a quite powerful solution for companies, as well as individuals. Since being open to new information and methods of thinking help in reducing the risk of failure and raise the opportunity of success.

Place, publisher, year, edition, pages
2019. , p. 64
Keywords [en]
International business, business culture, culture, culture in negotiation, negotiation, negotiation process, employee’s adaptability, and diversity.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-19632OAI: oai:DiVA.org:hkr-19632DiVA, id: diva2:1335057
Subject / course
International business and marketing
Educational program
MSc in Business Administration specialising in International Business and Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2019-07-05 Created: 2019-07-03 Last updated: 2019-07-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf