hkr.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Do students even care?: En kvantitativ studie om penningtvättsskandalers påverkan på studenter som bankkunder
Kristianstad University, Faculty of Business.
Kristianstad University, Faculty of Business.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Do students even care? : A quantitative research on money laundering scandals effects on students as bank customers (English)
Abstract [sv]

I takt med digitaliseringens utveckling har en ny generation växt fram, Generation Y som kohorten benämns är individer födda från mitten av 1980-talet fram tills början av 2000-talet. Generation Y utgör en väsentlig faktor i förståelsen och utvecklingen av samhället samtidigt som de är framtidens kunder. Under år 2018–2019 har flertal svenska banker omfattats i en penningtvättshärva vilket inte bara hotar det finansiella systemet, utan fördärvar även allmänhetens syn på banker. Tidigare forskning visar hur bankers agerande påverkar kunders lojalitet, förtroende och image. Dock råder det ett empiriskt gap vid studier om Generation Ys attityd vid inträffandet av penningtvättsskandaler. 

 

Denna uppsats hade i avsikt att studera penningtvättsskandalers effekter på den yngre generationens bankkunder med fokus på svenska högskolestudenter. En kvantitativ enkätundersökning tillämpades med en deduktiv ansats och en positivistisk forskningsfilosofi för att undersöka studiens syfte.

 

Baserat på 82 respondenter visade resultatet att studenternas lojalitet, förtroende samt bank image varierade beroende på egna bankens involvering i penningtvättshärvorna. Resultatet visade att de studenter som inte tillhörde en bank som medverkade i en härva hade en starkare lojalitet, förtroende samt mer positiv bank image i förhållande till de studenter som tillhörde en skandalbank.

Abstract [en]

With the increased development of the digitalization, a new generation has emerged. Generation Y as the cohort is named, includes people born from the mid-1980s to the early 2000s. The generation has a significant role in the understanding and development of the society, as they are seen to be the future customers. During the years of 2018-2019, multiple Swedish banks had been guilty to money laundering which did not only threatened the system within the financial sector, but did also influence the public’s view of banks. Previously conducted research has shown that actions taken by banks affects the customer’s loyalty, trust and image. However, there exist an empirical gap regarding the study of the Generation Y’s attitude towards the occurrence of money laundering scandals.

 

This thesis aimed to study how money laundering scandals affects Generation Y, with a focus on Swedish students. A quantitative questionnaire was conducted with a deductive approach and positivistic research philosophy to examine the purpose of this study.

 

The findings of the study were based on 82 respondents and showed the student’s loyalty, trust and bank image are affected depending on their bank’s involvement. Results showed that students who did not belong to a participating bank, had a stronger loyalty, trust and more positive image of their bank, in relation to the customers in a bank involved in a scandal.

Place, publisher, year, edition, pages
2019. , p. 59
Keywords [en]
Scandal, Customer loyalty, Trust, Satisfaction, Generation Y, Crisis management, Bank
Keywords [sv]
Skandal, Kundlojalitet, Förtroende, Tillfredsställelse, Generation Y, Krishantering, Bank
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hkr:diva-19620OAI: oai:DiVA.org:hkr-19620DiVA, id: diva2:1334539
Subject / course
Banking and financing
Educational program
Degree of Bachelor of Science in Business and Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2019-07-05 Created: 2019-07-02 Last updated: 2019-07-05Bibliographically approved

Open Access in DiVA

fulltext(1318 kB)12 downloads
File information
File name FULLTEXT01.pdfFile size 1318 kBChecksum SHA-512
987bebb78a0574e9dcba091cb52b54417ded7874db86561b67ee2ff780123f01e0c063128821f96bc0594121f254e6cbac643ea78b50ec65b084802a1f2c4cb3
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Mensah, Francis
By organisation
Faculty of Business
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 12 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 64 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf