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The demand for cinema in Sweden: an application of proportional odds model
Kristianstad University, Faculty of Business, Avdelningen för ekonomi.ORCID iD: 0000-0003-0447-9349
2018 (English)In: Journal of Arts, Management, Law and Society, ISSN 1063-2921, E-ISSN 1930-7799, Vol. 48, no 5, p. 351-361Article in journal (Refereed) Published
Abstract [en]

This article examines the determinants of demand for cinema using a randomly drawn sample of the movie-going population in Sweden. A proportional odds model is applied to capture the natural ordering of dependent variables and any inherent nonlinearities. The findings show that individual demand for cinema depends on gender, age, educational attainment, income, marital status, critical reviews, word of mouth, and willingness to pay. The fact that cinema demand is correlated with economic and socio- demographic variables has important implications for theoretical and empirical research in cultural economics and human decision-making processes.

Place, publisher, year, edition, pages
2018. Vol. 48, no 5, p. 351-361
Keywords [en]
Advertising, demand, film industry, nonlinear, proportional odds model, willingness to pay
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hkr:diva-19037DOI: 10.1080/10632921.2017.1377658ISI: 000456173000004OAI: oai:DiVA.org:hkr-19037DiVA, id: diva2:1286643
Available from: 2019-02-07 Created: 2019-02-07 Last updated: 2019-02-07Bibliographically approved

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CiteExportLink to record
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  • apa
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  • nn-NB
  • sv-SE
  • Other locale
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  • asciidoc
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