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Exploring store format development and its influence on store image and store clientele: the case of IKEA’s development of an inner-city storeformat
Lunds universitet.
Lunds universitet.
Lunds universitet.
Lunds universitet.
2017 (English)In: International Review of Retail Distribution & Consumer Research, ISSN 0959-3969, E-ISSN 1466-4402, Vol. 27, no 3, p. 227-240Article in journal (Refereed) Published
Abstract [en]

A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the new format. We also discuss the core aspects of the IKEA formats, and the fact that although some things have changed, others have stayed the same to preserve the IKEA image.

Place, publisher, year, edition, pages
2017. Vol. 27, no 3, p. 227-240
Keywords [en]
Format development, store format, store clientele, store image, IKEA
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hkr:diva-18966DOI: www.tandfonline.com/action/showCitFormats?doi=10.1080/09593969.2017.1314867OAI: oai:DiVA.org:hkr-18966DiVA, id: diva2:1281762
Available from: 2019-01-23 Created: 2019-01-23 Last updated: 2019-01-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf