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En restaurangs uppgång eller fall: En komparativ studie mellan anonyma och offentliga matrecensioner och dess inverkan på restauranger
Kristianstad University, Faculty of Natural Science.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The rise or fall of a restaurant : A comparative study between anonymous and public food critics and its impact on restaurants (English)
Abstract [sv]

Syftet med denna uppsats var att studera de språkliga skillnaderna mellan anonyma och offentliga professionella matrecensenter, samt undersöka hur restaurangrecensioner påverkar restaurangägare. De tre frågeställningarna som har undersökt syftet var: Hur skiljer sig språket i de anonyma recensionerna gentemot de offentliga och påverkas språket i en recension av anonymiteten? Hur upplevs recensionen av restaurangägaren och har det någon betydelse om recensionen är skriven av en anonym eller offentlig kritiker? Hur skiljer sig språket beroende på om recensionen är positiv eller negativ?

Undersökningen har utförts genom en kvantitativ metod med textanalys som redskap för undersökningen. Analyserna har gjorts på sex olika matkritikers recensioner. Textanalyserna gjordes på totalt 60 recensioner skrivna av tre anonyma kritiker respektive tre offentliga kritiker.

Studiens andra syfte var att undersöka recensionernas inverkan på restauranger. Denna del av undersökningen har varit kvalitativ där intervjuer har gjorts med två restaurangägare.

Resultatet av den kvantitativa undersökningen har visat på att det finns språkliga skillnader mellan anonyma och offentliga recensenters texter. Studien visade i den kvalitativa delen att genomslagskraften från restaurangrecensioner är hög. Restauranger påverkas följaktligen av recensioner publicerade angående deras restauranger. Slutsatsen var att restaurangrecensioner skiljer sig åt i språket mellan anonyma och offentliga skribenter samt att restauranger blir påverkade av båda negativa och positiva recensioner. Detta öppnar upp en debatt för att förändra kulturen av att ha anonyma recensenter i Sverige.

Abstract [en]

The aim of this study was to examine the grammatical and linguistic differences between anonymous and public food critics and to study how restaurant reviews affect restaurant owners. The three questions that have examined the aim was: How does the language differ in the anonymous reviews in comparison to the public and is the language in a review affected by the anonymity? How is a review perceived by a restaurant owner and does it matter if the review is written by an anonymous or public critic? How does the language differ depending on if the review is positive or negative?

The study has used a quantitative method where text analysis as a tool for the examination was chosen. The analyses have been conducted on 60 reviews in total, written by three anonymous critics and three public critics. 

The second aim was to investigate what influence food reviews have on restaurants. This part of the study was qualitative where interviews have been conducted with two restaurant owners.

The outcome of this study shows that there were linguistical differences between anonymous and public food critics reviews. It also demonstrated in its qualitative section that food reviews have major impact on restaurants. Consequently, restaurants are greatly affected by reviews published regarding their restaurants. The conclusion of the study was that restaurant reviews differentiate between anonymous and public writers and that restaurants are affected by both negative and positive reviews. This opens a debate regarding the culture about having anonymous critics in Sweden.

Place, publisher, year, edition, pages
2018. , p. 44
Keywords [en]
Restaurant critic, Food review, Text analysis, Quantitative, Qualitative
Keywords [sv]
Restaurangkritiker, Restaurangrecension, Textanalys, Kvantitativ, Kvalitativ
National Category
Other Natural Sciences
Identifiers
URN: urn:nbn:se:hkr:diva-18769OAI: oai:DiVA.org:hkr-18769DiVA, id: diva2:1256554
Subject / course
Miscellaneous
Educational program
Culinary Arts and Food Sciences
Supervisors
Examiners
Available from: 2018-10-17 Created: 2018-10-17 Last updated: 2018-10-17Bibliographically approved

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En restaurangs uppgång eller fall(689 kB)48 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf