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Sponsor networks and business relations orchestrated by team sports clubs
University of Southern Denmark.
2017 (English)In: Sport, Business and Management: An International Journal, Vol. 7, no 4, p. 426-443Article in journal (Refereed) Published
Abstract [en]

This study explores the role of sponsor networks in local community revealing that firms engage in sponsor networks primarily for business reasons, and suggests that team sport clubs plays an important role in local society beyond being mere entertainment industries.
Place, publisher, year, edition, pages
2017. Vol. 7, no 4, p. 426-443
National Category
Other Social Sciences
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URN: urn:nbn:se:hkr:diva-18064DOI: 10.1108/SBM-07-2016-0030OAI: oai:DiVA.org:hkr-18064DiVA, id: diva2:1206312
Available from: 2018-05-16 Created: 2018-05-16 Last updated: 2018-05-16Bibliographically approved

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Publisher's full texthttps://doi.org/10.1108/SBM-07-2016-0030

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Persson, H. Thomas R.

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  • apa
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