Kundlojalitet – En skadeskjuten bankforms räddning : En kvantitativ studie kring olika faktorers påverkan på traditionella bankkunders kundlojalitet.

Hallgren, Felix; Svensson, Eric

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Kundlojalitet – En skadeskjuten bankforms räddning: En kvantitativ studie kring olika faktorers påverkan på traditionella bankkunders kundlojalitet.

Hallgren, Felix

Kristianstad University, School of Health and Society.

Svensson, Eric

Kristianstad University, School of Health and Society.

2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2017. , p. 52

Keywords [sv]

kundlojalitet, benägenhet att byta bank, byteskostnader, varumärkeslojalitet, relationskvalité, onlinebank, traditionell bank

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hkr:diva-17613OAI: oai:DiVA.org:hkr-17613DiVA, id: diva2:1158658

Subject / course

Företagsekonomi

Educational program

Degree of Bachelor of Science in Business and Economics

Supervisors

Alm, Karin

Examiners

Collin, Sven-Olof Yrjö, Professor i företagsekonomi

Umans, Timurs

Available from: 2017-11-29 Created: 2017-11-20 Last updated: 2021-06-10Bibliographically approved

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fulltext(774 kB)

142 downloads

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Total: 142 downloads

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