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Drivers and motivations for second-hand shopping: A study of second-hand consumers
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In recent years, second-hand products have received more attention and the demand for secondhand products has increased. In line with the demand for second-hand products, ethical consumption has also increased. There have been earlier studies done on ethical consumption and the drivers of its consumers. Meanwhile, there is a lack in the research regarding what it is that drives and motivates consumers to purchase second-hand products. The purpose of this study was to explore what drives and motivates consumers to shop second-hand products. The study used a qualitative method. The data was collected through interviews with employees and volunteers at second-hand stores, and through a focus group with second-hand customers. The empirical findings show that there are various drivers and motivations for second-hand consumption. However, there are some drivers and motivations which are more common than others. The conclusion is that consumers are motivated and driven by various factors. They are motivated by consumer responsibility, decrease of impulse purchases and reference groups. They are driven by dissonance, self-fulfillment, thrill of the hunt and finding unique products.

Place, publisher, year, edition, pages
2017. , 81 p.
Keyword [en]
Second-hand shopping, consumer behavior, ethical consumerism, social environment, lifestyle, voluntary simplicity, self-concept, motivations
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hkr:diva-17202OAI: oai:DiVA.org:hkr-17202DiVA: diva2:1138322
Subject / course
International business and marketing
Educational program
Degree of Bachelor of Science in Business and Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-09-15 Created: 2017-09-04 Last updated: 2017-09-15Bibliographically approved

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fulltext(1111 kB)169 downloads
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31f7053f7f94b514a8fb5198c01e9131f9de65bf15a864803edc88b66145ec5273310c8ad73b33d75e9e8c5437fa29a9484b97fac545b1b0d5368f1d6c8fc435
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf