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Hue combinations in web design for Swedish and Thai users: Guidelines for combining color hues onscreen for Swedish and Thai users in the context of designing web sites
Kristianstad University, School of Health and Society.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Users can assess the visual appeal of a web page within 50 milliseconds and color is the first thing noticed onscreen. That directly influences user perception of the website, and choosing appealing color combinations is therefore crucial for successful web design. Recent scientific research has identified which individual colors are culturally preferred in web design in different countries but there is no similar research on hue combinations. Currently no effective, scientifically based guidelines on combining hues for web designers exist either, since recent research by Ou et al and Szabo et al, among others, proves the classic color harmonies invalid. Therefore this study aims to identify guidelines for culturally appropriate hue combination in context of web design. The study is limited to culturally appropriate combining of hues in Thai and Swedish web design.

Place, publisher, year, edition, pages
2017.
Keywords [en]
hue combinations; color onscreen; Thai design; Swedish design; web design; culturally appropriate color use
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hkr:diva-17126OAI: oai:DiVA.org:hkr-17126DiVA, id: diva2:1136082
Educational program
Digital design
Uppsok
Technology
Supervisors
Examiners
Available from: 2017-09-11 Created: 2017-08-25 Last updated: 2018-01-13Bibliographically approved

Open Access in DiVA

Ruse_HueCombinationsSwedishThaiWebdesign(1732 kB)197 downloads
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File name FULLTEXT01.pdfFile size 1732 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf