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Att missa, eller att inte missa, det är frågan: en studie berörande mobila enheter och generation Z belyst med hjälp av joy of missing out samt fear of missing out
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To miss out, or not to miss out, that’s the question : how does the availability of mobile units and the Internet affect Generation Z? (English)
Abstract [sv]

Målet med denna studie är att undersöka hur de stadsboende generation Z påverkas av den ständiga tillgängligheten av mobila enheter och internet, för att ytterligare skapa förståelse för målgruppen. Detta görs genom att med hjälp av begreppen JoMO och FoMO avtäcka vilken sorts beteenden generation Z drivs till som följd av nämnda utveckling. Drivs de till att undvika för att kunna vara lyckliga (JoMO) eller drivs de till olycklighet på grund av att de inte kan delta nog? (FoMO). Därefter analyseras dessa beteenden för att skapa förståelse kring hur generation Z agerar, kommunicerar och tänker i relation till de mobila enheterna: för att vi ytterligare ska förstå dem och i framtiden kunna skapa framgångsrik design för dem. Resultatet och kunskapen från denna studie ämnar därmed börja undersöka samhällsproblemet vilket är avsaknad av förståelse kring generation Z:s relation till internetuppkopplade mobila enheter.

Abstract [en]

The aim of the current study is to investigate the city-living generation Z, and how they are affected by the constant availability of mobile units and the Internet, to create further understanding of the target group. This is executed by usage of the notions JoMO and FoMO, to uncover which sort of behaviour generation Z is driven to as a consequence of said development. Are they driven to evasion for happiness (JoMO) or are they driven to miserability from not being to participate enough? (FoMO). Hereinafter, these behaviours are analyzed to create an understanding concerning how generation Z acts, communicates and thinks in relation to the mobile units: to create further understanding of them and to be able to create better designs for them in the future. The results and knowledge from the current study therefore aims towards starting to examine the societal issue which is lack of understanding of the relation to internet connected devices among generation Z.

Place, publisher, year, edition, pages
2017. , p. 48
Keywords [en]
Citizens of the net, netizens, urban youth, pervasive computing, generation z, FoMO, Fear of Missing Out, JoMO, Joy of Missing Out, embodiment of technology, hybrid spaces
National Category
Information Systems, Social aspects Interaction Technologies
Identifiers
URN: urn:nbn:se:hkr:diva-16918OAI: oai:DiVA.org:hkr-16918DiVA, id: diva2:1112050
Educational program
Digital design
Presentation
2017-05-30, 19:39 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-06-22 Created: 2017-06-19 Last updated: 2017-06-22Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
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  • Other locale
More languages
Output format
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