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The development of sustainable food consumption: exploring drivers of sustainable food consumption from a consumer perspective.
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Over the past decade, there has been a growing concern for the natural environment. In turn, that has led to a change in consumer behaviour and their willingness to consume sustainable food products. Although, what drives consumers to sustainable food products today, remains.

The purpose of this study is to explore changes in sustainable food consumption, and the drivers behind these changes from a consumer perspective. To do so, drivers behind sustainable consumption was first identified from previous research, then later transferred into a conceptual model. A qualitative research method has been used through an interpretivistic approach to collects data. Data was collected through semi-structured interviews, to find what drivers consumers to consume sustainable food products.

The results of this study showed that there has been a change among sustainable food consumers, compared to previous findings. The drivers that affect sustainable food consumption are defined within three different categories: positive-, negative- and depending drivers of sustainable food consumption. Furthermore, this study has contributed with new perspectives of what drives consumers towards sustainable food consumption.

With a better understanding of what drives consumers towards sustainable food consumption this study can provide valuable information to companies involved in retail- or production of sustainable food products. 

Place, publisher, year, edition, pages
2017. , p. 57
Keywords [en]
Sustainable food, positive drivers, negative drivers, depending drivers, sustainable food consumption, consumers
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-16912OAI: oai:DiVA.org:hkr-16912DiVA, id: diva2:1111377
Subject / course
International business and marketing
Educational program
Degree of Bachelor of Science in Business and Economics
Supervisors
Examiners
Available from: 2017-06-22 Created: 2017-06-18 Last updated: 2017-06-22Bibliographically approved

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fulltext(1847 kB)136 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf