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Are food advertisements promoting more unhealthy foods and beverages over time?: evidence from three Swedish food magazines, 1995-2014
Kristianstad University, Research Environment Food and Meals in Everyday Life (MEAL). Kristianstad University, School of Education and Environment, Avdelningen för Mat- och måltidsvetenskap.ORCID iD: 0000-0002-0002-661X
2017 (English)In: Ecology of Food and Nutrition, ISSN 0367-0244, E-ISSN 1543-5237, Vol. 56, no 1, 45-61 p.Article in journal (Refereed) Published
Abstract [en]

Unhealthy food in advertising has been suggested as a mediator for the increase in diet-related illness. This study quantitatively investigates changes in food advertising between 1995 and 2014 in terms of food categories promoted, macronutrient content, and percentage of foods classified as heathy or unhealthy from a sample of 7,199 ads from three Swedish food magazines. With the exception of increased alcoholic beverage and decreased carbohydrate-rich-food promotion, no monotonic trends of increasingly unhealthy food advertisement are found. From these findings, it is argued that food magazine advertising is not a mediator of the adverse dietary trend.

Place, publisher, year, edition, pages
2017. Vol. 56, no 1, 45-61 p.
Keyword [en]
Food advertising, media, nutrition, obesity, Sweden, time trend
National Category
Nutrition and Dietetics
Identifiers
URN: urn:nbn:se:hkr:diva-16565DOI: 10.1080/03670244.2016.1256286ISI: 000392649000004PubMedID: 27880047OAI: oai:DiVA.org:hkr-16565DiVA: diva2:1077360
Available from: 2017-02-27 Created: 2017-02-27 Last updated: 2017-09-07Bibliographically approved

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Håkansson, Andreas

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Research Environment Food and Meals in Everyday Life (MEAL)Avdelningen för Mat- och måltidsvetenskap
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Ecology of Food and Nutrition
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CiteExportLink to record
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Citation style
  • apa
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  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf