hkr.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The first business transaction: a five stage process of how to attract the customer
Högskolan Kristianstad, Sektionen för Hälsa och Samhälle.
Högskolan Kristianstad, Sektionen för Hälsa och Samhälle.
2009 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

As a request from our supervisor, the authors were introduced to Company XY which is standing on the verge of becoming a market player. After discussion, the authors came up with the idea of how to enable the first business transaction which became the research of this study.

The purpose of this dissertation is to explore and explain how a business with no previous business transactions completed could enter a market where the competition, assumedly, are tough due to few competitors fighting for the same customers and enable customers to purchase. To be able to conduct an in-depth analysis, the research is made with a qualitative approach. Due to the amount of previous research the deductive approach is adopted.

The theoretical review ended up in the creation of the Five Stage Process which contains five stages of how to establish a relationship and in the end enable the first business transaction. To be able to determine the relevance of the process six propositions were created.

Interviews were made at the dental school of Malmö University and at the dental hygienist school at Kristianstad University. The finding from the empirical study indicates that the theoretical assumption of the Five Stage Process might be a relevant way to describe how a company without any previous business transactions completed and with few market connections enables their first business transaction.

Ort, förlag, år, upplaga, sidor
2009. , s. 82
Nyckelord [en]
first transaction, relationship, collaboration, trust, dental education
Nationell ämneskategori
Företagsekonomi Samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:hkr:diva-4975OAI: oai:DiVA.org:hkr-4975DiVA, id: diva2:233205
Presentation
(Engelska)
Uppsök

Handledare
Examinatorer
Tillgänglig från: 2009-09-23 Skapad: 2009-08-30 Senast uppdaterad: 2009-09-23Bibliografiskt granskad

Open Access i DiVA

fulltext(283 kB)632 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 283 kBChecksumma SHA-512
361e31ae2663b5470b939099892f4c70fbf2e608cabde5d2b0511954c3e95db30e1ba367a99ee0cd0a5a408eb92fdb5a975fe19dbb7646bee813378fa41eff52
Typ fulltextMimetyp application/pdf

Av organisationen
Sektionen för Hälsa och Samhälle
FöretagsekonomiSamhällsvetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 642 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 265 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf