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Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty
Department of Markerting, Copenhagen Business School.
1999 (engelsk)Rapport (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
København: Copenhagen business school , 1999. , s. 13
Serie
Working paper / The Copenhagen School of Economics and Business Administration, Department of Marketing, ISSN 0109-3401 ; 1999:9
HSV kategori
Identifikatorer
URN: urn:nbn:se:hkr:diva-4999OAI: oai:DiVA.org:hkr-4999DiVA, id: diva2:234258
Merknad
A work-in-progress paper composed for the IMP Conference in Dublin, September 1999Tilgjengelig fra: 2009-09-07 Laget: 2009-09-07 Sist oppdatert: 2009-09-07bibliografisk kontrollert

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