hkr.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
"A great place to work": A study of how potential employees' perception of CSR affect the attractiveness of the employer brand
Högskolan Kristianstad, Sektionen för hälsa och samhälle.
Högskolan Kristianstad, Sektionen för hälsa och samhälle.
2017 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The relation between CSR and the attractiveness of the employer brand has been widely researched, however it has, to the best of our knowledge, not incorporated potential employees’ identification into this relation. This study thus adds further knowledge to this research gap.

 

The purpose of this study is to explain how potential employees’ identification affects the relation between CSR and the attractiveness of the employer brand. A deductive research approach is adopted in combination with a positivistic approach. The study has a cross-sectional perspective and a quantitative method is used in form of a self-completion questionnaire. This self-completion questionnaire was distributed in Swedish universities to students within the field of industrial engineering and management, and business administration.

 

The findings of this study show that there is a positive relationship between potential employees’ identification and the attractiveness of the employer brand. In addition, the result indicates that the image of a social responsible employer has some connection to the attractiveness of the employer brand.

 

The limitations are that the study has a small sample, which results in a lack of generalizability outside the context of this study. The implications are that potential employees’ identification is a concept that affects the attractiveness of the employer brand.

 

The original value of this study is that it includes potential employees’ identification into the research of CSR and the attractiveness of the employer brand.  

sted, utgiver, år, opplag, sider
2017. , s. 72
Emneord [en]
Attractiveness, brand, brand management, CSR, employer branding, identification, image, sustainability
HSV kategori
Identifikatorer
URN: urn:nbn:se:hkr:diva-16930OAI: oai:DiVA.org:hkr-16930DiVA, id: diva2:1112740
Fag / kurs
International business and marketing
Utdanningsprogram
Degree of Bachelor of Science in Business and Economics
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2017-06-22 Laget: 2017-06-20 Sist oppdatert: 2017-06-22bibliografisk kontrollert

Open Access i DiVA

"A great place to work"(1340 kB)496 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1340 kBChecksum SHA-512
bf3a2b7be864e2189baf53151ed0ab0a4e0a41160859cd965ed959fd69086dbb0798858253743cf4763e321607f351a658ee586a4d25360153484799efe1d7a8
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Fridolfsson, MatildaMalmsten, Anna
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 496 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 960 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf