SP Technical Research Institute of Sweden is a multitechnical research institute with some 1300 employees. Many of the activities aim to connect academia to industry, and the work is both national and international. The institute is out of tradition strong in technical research, however, the amount of human related factors in the research is growing. As a part of this a multisensorial laboratory is developing at SP, taking the existing auditory facilities as point of departure. The human senses are of uttermost importance for safety and sustainability, including enjoyment of life and evaluation of everyday goods and services. Evaluation of products and services can be performed by measurements on the product itself, by measurements on and by humans. The goal is analytical psychophysical measurements as well as hedonic evaluations. Some examples within the areas of safety an ageing will be mentioned.